The Sam Chase & the Untraditional, San Francisco’s raucous Americana outfit, never shy away from the chance to ruffle a few feathers, or make a strongly worded point. This attitude reached a fever pitch with the release of their latest album, “Great White Noise” back in late April. It is a sarcastic and unapologetic look at the societal effects of the constant bombardment of information that we have to wade through as a culture today.
It is only fitting, that their music videos match the subject matter. The official music video for the title track, “Great White Noise,” is best enjoyed with a stiff drink. It is visually as heavy and confrontational as the lyrics. It starts with a helping of sweet nostalgia, and melodic major key optimism in order to lull the viewer into a false sense comfort of a simpler time, before bashing you over the head with the ugly side of our American dream and projecting the side of us that we try so hard to look away from on a giant screen behind our prophetic anti-hero, Sam Chase.
Upon the release of this video, the band will be heading out on a 17 date East Coast tour through the month of October. They are sure to raise some eyebrows with this video in the towns they will be hitting through the bible belt. Perhaps they wouldn’t have it any other way.
Their triumphant return will be just in time before election day and Sam’s birthday, on November 4th at The Mystic Theatre in Petaluma. Joining them on the bill will be the North Bay’s “best folk band” according to this year’s NorBay Awards, The Crux.
San Francisco folk ensemble the Sam Chase & the Untraditional have a new album, Great White Noise, on the way and this week premiered the music video for the record’s first single, “There For Me.”
For the video, the band invited several musical friends to listen to the song for the first time and-as the video description says-do whatever they want. The result is a montage of pure joy expressed in myriad ways. Look closely and you’ll see popular North Bay luminaries like Josh Windmiller rocking out to the epic Americana ballad.
The Sam Chase & the Untraditional perform in the Bay Area next on April 29, sharing a bill with Dead Winter Carpenters and Marty O’Reilly & the Old Soul Orchestra at the Great American Music Hall in San Francisco.