This is pretty great: Les Savy Fav (motto: “Missing Out on Cashing In for Over a Decade”) is about to release their new album, Root for Ruin. Their label, Frenchkiss, set up a protected stream so reviewers can listen to—but not download—the album. The login information that music writers got implied that we would be a “dick” if we leaked the record. Such a threat obviously didn’t deter fans rabid to share the thing, because almost immediately, someone apparently got into the source code and leaked the mp3s for download.
What’s a band to do when their album is leaked? The savvy Les Savy Fav has since created a Twitter account (@u_took_my_music) as “the Ghost of Les Savy Fav” to “haunt” those who post links to the leaked album. What’s more, they’ve set up a Paypal donation site to which the shame-filled Twitter user can then donate. “Okay, so you got our leaked record. At least now you know how awesome it is,” the page reads. “Here—donate some cash to us and be free of guilt for the record. Pay extra and you’re also forgiven for sex sins and stuff AND we’ll tell Jesus to send you cookies.”
I like this approach. In related news, Root for Ruin is really, really good, and you can pre-order it here.