Bottlerock, the weekend-long Napa music festival that began with a bang last year but nearly fizzled when it wound up owing almost $10 million to everyone from food vendors to port-o-potty providers, has announced that it will return this year under new ownership. Today, it was revealed that not only do the new producers have support from city officials, they’re ahead of the curve as far as submitting permits for the event at the Napa Valley Expo. “I appreciate the fact that Latitude 38 has brought in a team that has us far ahead of planning at this point last year,” says Napa Police Captain Steve Potter in a press release.
This is revealing for two reasons. First, it shows the faith city officials have in the new producers. The city was shorted over $100,000 the first time, and the Expo Center itself was owed over $300,000. Now, with new producers, everyone is all smiles. “The Latitude 38 team has the right business experience, skill sets and vision to make BottleRock Napa Valley thrive in 2014,” says Napa mayor Jill Techel in a statement. “BottleRock puts Napa on the map in a new and good way and as mayor, I look forward to Napa hosting it again.” Wow, that’s almost second base, right there. Keep the lights on, you two.
Bands will be announced in mid-March, say the event producers, but judging from last year’s lineup, which included the Black Keys, Kings of Leon, the Shins, Zac Brown Band, Jane’s Addiction, the Flaming Lips, Primus, Macklemore & Ryan Lewis, the Black Crowes and many others, it will be a big deal. At a pre-concert screening of his movie, “Sound City” last year at the Uptown Theater in Napa, Dave Grohl said it didn’t work out logistically that year, but if Bottlerock happened in 2014 the Foo Fighters would play the festival. That would be pretty darned cool. And while we’re making suggestions, at least one music fan is crossing his fingers for Prince to be top the list of headliners this year, too.
This year’s festival takes place May 30–June 1 at the Napa Valley Expo.
Gabe Meyers, co-founder of BottleRock, stood in front of the crowd at the Uptown Theatre last night and asked “Did you ever think this would happen in… Napa?”
He was referencing the four-day music festival, the largest thing to hit the sleepy city since, well, ever. He received thunderous applause from the crowd awaiting an on-stage appearance by Dave Grohl, lead singer and guitarist of the Foo Fighters and drummer of Nirvana, in town last night for a screening of his documentary, Sound City. Meyers then reminded the everyone in the one-third–full venue that tickets were still available for most days of the festival. “Sometimes it feels like a bit of a surf break secret, like you don’t want to tell anybody,” he said. “But we really need people to know about it.”
The attendance for Grohl’s film was affected by the last-minute booking—it was finalized less than a week prior—and because it was a benefit for autism causes, tickets were $100. But the movie is fantastic, especially for audio nerds like myself (I even wore an Onkyo shirt to the screening). Sound City is about the recording console at a fucked up, nasty studio in Los Angeles that recorded some of the best rock albums of all time. It’s captivating for even the non-audio engineer thanks in large part to the vast swath of famous producers, musicians and engineers interviewed for the movie.
“Originally the idea was just to make a short film and it kind of just exploded into this idea,” said Grohl before the screening. “We wanted to inspire the next generation of musicians to fall in love with music as much as we did.” After much applause, he continued, “We decided early on we wanted to make this completely independent of any major studio or any Hollywood shit, we just wanted to make our own movie. It cost a fuckin’ fortune, just so you know.” Cue more applause.
Grohl’s interest in making Sound City was piqued when he learned the studio was closing and selling all of its gear. The band that made him famous, Nirvana, had recorded the album that made them famous, Nevermind, at the studio. Nothing sounds like a recording made at this studio on this board, one of only four like it ever produced by engineer Rupert Neve (it cost twice as much as a house in the area at the time). “I wouldn’t be here if it weren’t for this board,” says Grohl in the movie. So he bought it and installed it in his own studio. The documentary chronicles the history of the board, and of Sound City Studios, and highlights the beauty of analog recording using consoles like this and two-inch tape instead of computers to capture sound.
“I have to honestly say that this is probably the thing that I am most proud of that I have ever done creatively in my life,” said Grohl, “because it’s not for me, its for you.”
There were may cheers from the audience during both the movie and the 45-minute Q&A session between Meyers and Grohl afterward. Music in the movie, all of which was recorded on the console, was blared loud and often, which made the atmosphere less like a movie theater and more like a rock concert. Beer and wine helped, too. Some had too much, like the girl who tried valiantly to remain upright during the autograph session following the Q&A session, trying to get something signed.
All in all, it was a rock concert of a movie, and a smart and fun way to kick off BottleRock.