Last December, in an article rounding up last year’s pop-music’s trend towards minimalist production, I mentioned that Terius Nash, a.k.a. The Dream, a producer behind many of last year’s hits, was releasing an album that could not help but make more of a splash than his overlooked debut. I bought the album a couple days ago, and I’m not alone—Love vs. Money debuted at No. 1 on the Billboard R&B / Hip Hop charts and No. 2 on the Billboard 200, selling 151,000 copies in the first week. That’s not just a splash, it’s a cannonball.
Nash is the songwriter and producer with a hand in Rihanna’s “Umbrella,” Mariah Carey’s “Touch My Body” and Beyonce’s “Single Ladies”—all huge hits that used razor-thin, super-sparse production to great effect. Though few guessed his album would be such a huge commercial hit, everyone agreed it could serve as a harbinger of pop-music production to come. Instead, it disappointingly looks backward and bigger instead of forward and flimsier, and it’s irrevocably marred by an overabundance of Atlanta party-style “Aaaayyy!” and “Oooohhh!” exhortations; it would be forgivable if this was a record made by a producer in 2006. As such, it is 2009, and “Aaaayyy!”s are dated as shit.
Love vs. Money has its moments, though, and they’re amazing. “Kelly’s 12 Play” tips the hat to an obvious influence, while “Sweat it Out” has the man ruminating on his girl’s appearance, advising her to book an appointment with her beautician in order to fix what’s about to get fucked up between the sheets. “Take U Home 2 My Mama” is a proper segue (all the songs overlap and blend hooks) into the album’s finest moment, “Love vs. Money,” layered with thick intermittent bursts of orchestration which sound like spools of magnetic tape pulled through Ampex heads at varying speeds. The sonic texture is as deep as his agony; it’s the antithesis of the razor-pop thinness that The Dream is known for, and it’s undeniable even if you don’t care about the ex-wife, Nivea, and the multi-millionaire rapper, Lil’ Wayne, who inspired it.