The three-day extravaganza known as Bottlerock began today in Napa, the city known more for restaurants and winetasting than music. To wit, the festival, now in its second year and under new ownership, has focused more on music this year—in addition to bringing internationally famous acts like the Cure and Outkast to Napa, there will also be over two dozen local bands playing at the festival, meaning that over one-third of the bands playing will be from the Bay Area.
This isn’t a new idea—local acts were featured at last year’s festival—but there are more of them this year, and it’s more than just an afterthought. Latitude 38, the company behind this year’s Bottlerock festival, says including local bands was the plan from the start.
“A lot of people didn’t know there were a lot of bands in Napa,” says Latitude 38 CEO Dave Graham. He says they’ve made a new tradition of kicking off the festival with a local band on the main stage. This year, it’s the Napa–based group Grass Child.
On Saturday, the first band to strum a chord, pluck a note, or bang a drum will be local favorites Trebuchet, the indie-folk quartet known for its original songs with glorious harmonies and wide-ranging instrumentation. They’ll be playing on the City Winery Lounge stage at Noon, greeting attendees just inside the main entrance with their explosive tunes and catchy melodies.
The opening slot at a festival is a blessing and a curse. “We don’t have any headliners to contend with,” says Eliott Whitehurst, the band’s mandolinist, guitarist and lyricist. “But at the same time, it’ll be a challenge because we’ve never been in that situation where it’s like, ‘Oh, look there’s all these people,’ and they continue to walk by.”
Whitehurst, who lives in Napa, says he is excited for this year’s festival—not in the least because he’ll be playing in it, but also because the concerns of last year are being mitigated. “Last year, we actually got out of town,” he says. “People in Napa were of one of two minds: either this is going to be awesome… or oh my god, we do not have the infrastructure to handle what is going to be thrown at this city.” With a festival expecting 30,000 people per day for an entire weekend, in a city of 78,340, that’s to be expected. Though he’s sure there will still be challenges, Whitehurst says, “I’m not as afraid of it this year as I was last year.”
Local acts playing in the festival come from as far away as San Francisco, and Whitehurst says about 150 bands sent entries to Thea Whitsil, who also organizes the annual Napa Porchfest, to fill 32 spots. Instead of having an “in” or being owed a favor, as is the case when so many bands are booked for a festival like this, Trebuchet and the other local acts were picked on merit. “That’s why we’re so stoked on it,” says Whitehurst, who knows the industry well, coming from a musical family.
The group made a one-shot montage video as an homage to the big names at Bottlerock, rearranging pieces of about a dozen songs into their own style. It was a hit—garnering over 1,200 Youtube views in just over two weeks. “It didn’t take us too long,” says Whitehurst. “We practiced for a day and maybe did 10 shots of us doing it live.” The festival is filled with nostalgia for those who grew up with the soundtrack of the ‘90s. Whitehurst is no exception. “I can’t deny how fun it will be,” he says. Outkast and Weezer will be great, and, because they’re a sure-fire way to heat things up, he’s also stoked to see Blues Traveler.
Tags: 2014, BottleRock, Festival, latitude 38, music, Napa, trebuchet, whitehurst