I’ll never buy a PC, but if there’s one thing that bugs me about Macs is how supremely pompous the company is about their alleged ability to replicate human creativity. I used to think that the “Genius” feature on iTunes was the most egregious example of this, but now Microsoft has taken back the prize. Behold: Songsmith. Its commercial wins in some other category, too, though I’m not sure which. Horrible? Comically absurd? Scariest thing to watch while on LSD?
The key problem with this dumb-in-the-first-place idea is that one still needs to come up with an engaging melody, which, as Jimmy Van Heusen or Johnny Mercer could tell you, is the entire game. And even then, it’d be interesting to sing “Caravan” into Songsmith and see what sort of bullshitty crap comes out—probably, if the above commercial is any indicator, it’d be no different than pushing the “Demo” button on a Casio in 1986.
All of this reminds me of those just-add-water foam dinosaurs, where you add something pure and natural to something synthetic and get something overblown and gaudy.
Update, thanks to Eric: This is the fucking most awesome cohesion of blog memes in the universe. David Lee Roth’s acapella track run through the Songsmith. Listen and weep.
Oh Shit: This One’s Even Better.
Tags: Ad, Commercial, Microsoft, Songsmith