While researching my Bohemian article on the independent music industry phenomenon of including free mp3 download coupons inside of vinyl LPs, I had the pleasure of talking to a number of labels whose records I’ve listened to and loved for half my life. Vinyl comes and goes pretty quickly these days, and there’s a lot of records that everyone owned at one point but somehow sold, lost, or loaned out for good. So it was exciting to find out during my interview that Merge Records will soon be introducing a “Merge Classic Reissues” series, revisiting out-of-print or previously-unavailable-on-vinyl titles and repressing them on LP. Matador did this with the first three Pavement records recently, and it’s fucking awesome that Merge is starting it too.
The first three titles to be reissued: A Series of Sneaks and Girls Can Tell by Spoon, and The Charm of the Highway Strip by Magnetic Fields, all elegantly pressed on 180-gram vinyl. Here’s hoping they press 69 Love Songs and Red Devil Dawn, which have criminally never been on vinyl, and No Pocky For Kitty, which is just a damn great record, in the near future.
Also, Jon Collins over at Dropcards was telling me about all the various projects they’ve worked on, including a Hannah Montana card for Disney and a huge promotion for Vitamin Water. I asked him what the weirdest project they’ve done, and he told me about a Southern baptist preacher who ordered an mp3 of his sermon on a bunch of Dropcards so he could hand them out to his congregation. Crazy.
Collins also used to work at an independent record distributor in Philadelphia, and I think it’s pretty cool that a guy who now does business with Kelly Clarkson, Red Bull and SnoCap has a record collection that looks like this.
Tags: coupon, dropcards, magnetic fields, matador, merge, mp3s, records, reissues, spoon, Vinyl